Special event announcing the new Alpha 7R VI and FE 100-400mm F4.5 GM OSS and XLR-A4 | Sony | α

Watch the special event held on May 13, 2026 announcing the latest Alpha 7R VI and FE 100-400mm F4.5 GM OSS and XLR-A4. For more details, please visit our website to learn more about each product. Alpha 7R VI: https://www.sony.co.uk/electronics/interchangeable-lens-cameras/ilce-7rm6 FE 100-400mm F4.5 GM OSS: https://www.sony.co.uk/electronics/camera-lenses/sel100400mc XLR-A4: https://www.sony.co.uk/electronics/interchangeable-lens-cameras-microphones/xlr-a4 Automatically generated captions (subtitles) are available for this video. Go to Setting, click on [Caption], select [auto-generated] and change the language. Sony SonyAlpha Alpha Alpha1 Alpha1M2 ILCE1M2 SonyLens SEL2870GM FE2870mmF2GM Subscribe: http://bit.ly/SonyCameraChannel About Sony: At Sony, our mission is to be a company that inspires and fulfils your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can, creating unique new cultures and experiences. Everything we do is to move you emotionally. WEBSITE : https://www.sony.co.uk/interchangeable-lens-cameras Sony Camera Channel https://www.youtube.com/c/imagingbysony