Apple Just Showed Us Rare Prototypes—Even Tim Cook Hasn’t Seen Them | WSJ

Apple turns 50 years old on Wednesday. To commemorate the milestone, CEO Tim Cook opened up the company’s archives to WSJ’s Ben Cohen and told the story of Apple through prototypes of its most successful products, including the iPod and iPhone. Cook explains his philosophy of success and failure, reflects on a “man-on-the-moon” project from Steve Jobs, gives a piece of advice to the next CEO—and gets a surprise from the Wall Street Journal’s archives. Chapters: 0:00 Apple archives and early patents 0:47 The original iPod 1:37 Designing the iPod and the supply chain 2:06 Your favorite moment at Apple 2:47 Selling billions of iPhones 3:35 The most important failure 4:00 The Apple Watch 5:17 Apple’s next hit product? 6:07 WSJ archives for Apple and Tim’s gratitude Apple TimCook WSJ