Apple is passing the cost of AI onto its customers

Apple is passing the cost of “Apple Intelligence” onto its customers. Apple last Thursday announced an increase in prices for Macs and iPads, citing a memory chip shortage brought on by the artificial intelligence boom. The Cupertino, California-based company called the demand spike an “unprecedented challenge” for the consumer electronics industry. “The rapid expansion of AI data centers has created an extraordinary surge in demand for memory and storage. We have never seen a component price increase this much, this quickly,” the company said in a written statement. Caption from article by Barbara Ortutay, AP News. “AI Dave” is part of a weekly AI series supported by funding from Omidyar Network.